Agha Noor is the only brand in Pakistan that comes out with new styles every week. Their unique colour choices, patterns, and embroidery styles are instantly popular with women of all types. Because their products are so cheap, they are almost always sold out.
One clothing name that is hard to miss is Agha Noor. A lot of people are walking around the fancy Dolmen City mall with white and gold Agha Noor bags hanging from their arms. The only other bags that are more noticeable are the multicoloured Khaadi bags.
You may have seen it as you drove along Karachi’s Zamzama boulevard: a tiny store that’s always packed with eager shoppers at night. You may have seen it on Lahore’s busy M.M. Alam road—a brand-new store that had long lines early in the morning when it opened at the end of last year.
Every Wednesday, new items arrive at the Agha Noor shops, but most of them run out within a few days. The Dolmen City store is in the mall’s fancy “fashion avenue,” and it’s often crowded with a mix of young and old women, working women and stay-at-home moms, women wearing veils and women who don’t. There are a lot of Pakistani women who come to shop at this brand, which is different from the high-end stores right next door, which aren’t nearly as busy.
In the three short years since it started, Agha Noor has become incredibly popular. The CEO of the business, Agha Hira, calls it “miraculous.”
Most of the clothes at Agha Noor are very pretty and would look great at a dinner party or dholki. There may be times when you go there first to find a traditional Eid outfit, and you may see some TV morning show hosts wearing it. But it might not become your favourite store—the one that caters to both regular customers and those who like to dress in a way that is a little offbeat and just has fun with fashion.
Tunics stay loose, following the brand’s own size guidelines of Small, Medium, and Large based on the body type of a Pakistani woman.
